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Comprehensive
Business Plan
Options for Technology Transfer
The
proposal for full commercialization is presented with the Business Plan
at the conclusion of Phase II. Experience has taught us that every technology
is unique and has its own potential. FranTech India has the resources
to help fully assess and realize this potential.
The
options available for commercializing the client's technology are licensing
to an existing company, arranging a joint venture or strategic alliance
with a major corporation in the field or creating a new start-up company
to commercialize the technology in the target market.
A.
Licensing
Once
the patent application is on file, your product can be licensed to existing
companies. Licensing offers important opportunities for accelerated product
introduction and broadened commercialization in the target market, as
well as a long-term income stream from royalties.
The founders of FranTech India have concluded
hundreds of licenses covering a broad range of industrial technologies,
resulting in the successful exploitation of patents and trademarks in
the U.S. and in some forty-five countries around the world.
The licensing process begins with
identification and qualification of prospective licensees and continues
with exchanges of information, proposals and negotiations. The conclusion
of this effort is, hopefully, an income-producing license which usually
provides for an up-front payment and on-going royalties based on sales.
Such negotiations do not always result in agreements however, and the
period of time between the licensing effort and the realization of royalty
income is rarely under two years. FranTech India may become the Master
Licensee, negotiating and monitoring the licensing agreements and collecting
the royalties for you.
B.
Joint Venture/Strategic Alliances
Joint
ventures and strategic alliances will often offer a small company the
best route to commercialize the technology in the target market. These
alliances are as varied in form as are the technologies themselves and
must be negotiated based upon both the technical and the marketing expertise
of the two partners.
By
way of example, you can form an alliance with a firm with proven marketing
ability, providing the finished product to the other company for marketing.
FranTech India, through the experience of its founders, has negotiated
many such alliances and may or may not act as principal in this effort.
C.
New Start-Up Company
In
many cases, it will be appropriate to start a new company for the production
and marketing of the new technology. Although the specifics of starting
a new company are complicated and detailed, FranTech India's principals
are very experienced in this area, and have started many successful companies
in the past.
In these instances, FranTech India secures
skilled management and the appropriate investors for the start-up company.
FranTech India monitors management and the new company in its initial
stages, thus providing the management controls and expertise that often
are lacking in high technology start-up companies.
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